Barco honors customers and partners in Saudi Arabia

Riyadh – January 16, 2014: Barco, a global technology leader in designing and developing visualization solution, organized a dinner at the Belgian Embassy for its customers and partners in the Kingdom of Saudi Arabia. Held in the presence of H.E. Marc Vinck, Ambassador of Belgium in Saudi Arabia, and Eric Van Zele, CEO, Barco, the event represented the Barco’s appreciation for the key role played by its associates in establishing the company as an industry leader in the Saudi market.

As a token of appreciation for their long and successful association, Barco honoured its customers and partners, including the Ministry of Health, National Guard and Samir Group, for their support and role in achieving a premier position in the Saudi market. Barco further highlighted its leadership in the control rooms and medical display equipment industries, aiming to contribute to the success of the Kingdom’s ambitious plans in the healthcare sector. The dinner ceremony generally aimed to emphasize, build and cement the relationship with the local market and to stay aware of the latest market trends to facilitate achieving the company’s planned growth and leadership.

Commenting on the event, Eric Van Zele said: “The Kingdom of Saudi Arabia has been a major market for Barco as it holds enormous opportunities for business growth and expansion, fuelled by a keen government strategy and a wealthy and tech-savvy young and growing population. Barco has been present in the region for more than 25 years and has been highly active in the Kingdom for quite some time. Based on our experience, we view Saudi Arabia as a key market within the Arab World and are thus focusing on building new relationships with our local partners, distributors and customers.”

“Today’s gathering reflects our interest in developing and expanding Barco’s presence to further contribute to the development of the local market through our competitive group of products and services and better serve the customers and partners. Furthermore, Barco is currently in the process of setting up a legal entity in the Kingdom. Finally, we also appreciate the continuous efforts of the Belgian Embassy in facilitating our mission and assisting us to overcome regional challenges,” added Van Zele.

Barco offers user-friendly imaging products that optimize productivity and business efficiency in various essential professional markets, including control rooms, defense and aerospace, digital cinema, healthcare, media and entertainment, and simulation and virtual reality. The company has its own facilities for sales and marketing, customer support, research and development, and manufacturing in Europe, North America and Asia Pacific. Barco is active in more than 60 countries with about 3,900 employees worldwide and posted sales of EUR 1.16 billion in 2012.